Every interaction
reallymatters.
I am Fabio Sarotto, a Product Designer focused on turning complex concepts into simple, user-friendly interfaces. I design experiences that feel effortless for users while supporting business goals.
Work I've shipped.
A selection of product design work, from zero-to-one features to scalable systems, across mobile, SaaS, and growth.
Process is the product.
Good design decisions don't happen by accident. They come from asking the right questions early, staying close to the evidence, and knowing when to push back. That's what this section is about.
Research-led
Decisions grounded in evidence — interviews, usability tests, analytics. Design starts before the canvas opens.
Scalable systems
Components built to outlive features. Tokens, kits and contribution models — design as infrastructure.
Business outcomes
Every flow ties to a number: conversion, retention, time-to-task. I don't ship a screen that can't be measured.
- Product strategy
- UX research
- Interaction design
- Design systems
- Prototyping
- Usability testing
- Accessibility
